 Printer
Friendly Page
Hello, thank you for visiting.
My
goal with this page is to talk about the general
nature of auto consignment. And to explain
in some detail how my program works. I
understand that many folks are not familiar with
consignments, Hopefully this will help.
What is consignment?
Simply put, this is when you leave an item that
you want to sell with a business and when it
sells they receive some pre-determined form of
payment (usually a percentage or flat fee) when
your item sells.
Why consign? Because
a professional consignor has a business
specializing in selling items like yours. This
gives your item a great amount of exposure to
potential buyers. And because the professional
has extensive experience preparing, marketing
and selling items like yours, a 'retail' selling
price results. Where as when you sell from your
home it will usually take longer, with much more
effort and a lower selling price.
Is
consignment for you? Quite
possibly. I'll ask you this: if when your
vehicle sells you put as much or more money in
your pocket than if you had invested your own
time, effort and ad costs, would that be good
for you? And what if you were to actually
end up with a bit less in your pocket, but you
did not have to do any cleaning, placing ads,
answering calls and never had to show the
car...would that still be good for you?
If any of this seems like something you're
interested in, here are some points about how I
can help you and why I believe my consignment
process is better for you than any other
professional in the Rogue Valley.
8I
have a maximum of 10 vehicles for sale:
as a result, every one gets a lot of attention
from me before and during marketing. This leads
to getting your vehicle sold in reasonable time
for a 'retail' price. Other dealers have
far more vehicles for sale and yours can easily
get 'lost and forgotten'.
8Auto
shoppers come to me for quality:
if your vehicle currently is a 'gem' (relative
to age, miles and price range) or has what I
consider to be great potential, it will do well
here. Because, people pay more for nicer
vehicles. If after seeing your vehicle I
offer to consign it, rest assured you will have
great exposure to the right kind of buyers.
Many dealers tend to put anything on their lot
that comes along, regardless of overall quality.
Shoppers sense that and it can hurt your cars
chances even if it is nice.
8Advertising
and focused marketing gets results:
In addition to the exposure created by my high
traffic location in downtown Medford, I
spend an average of $50 per week per vehicle for
various ads. This money is spent on local,
regional and national advertising. Ads
make my phone ring, for your car! Other dealers
rely heavily on people seeing your car when
driving by.
8People
like interacting with the business owner, rather
than a salesperson;
I have no salespeople and no one answers my
phone except me. And I am available most days
and for long hours. This means that no
matter if day or night, weekday or weekend, I am
personally available to answer calls and show
your car. Shoppers seem to like it that way.
Virtually every other dealer has salespeople
(often times with no knowledge or care for your
car) taking calls and showing vehicles to
shoppers, which can lead to missing a sale for
your car.
8I
am personally very motivated to get your car
sold;
this is a small business, less than a year old
(but I do have a lifetime of auto experience)
and is my entire livelihood. Because of
this, I work very hard every day to do as well
as possible. In the great tradition of small
business people, I consider it my mission to
'earn' every penny that comes my way. This means
that I will bust my behind to get your car sold.
Other dealers may be able to rest on their
laurels and be a bit lazy, but not me, I work
hard for you every day.
8Intending
to be Mr. Nice Guy:
you can rest assured that I will represent you
and your vehicle with utmost truth and respect.
It is very important to me to follow a couple of
old adages. One is that I 'do as I say and say
as I do' at all times. And I also follow
'the golden rule'. If you do business with
me I promise you an experience you will feel
good about from start to finish. I
can't fix the wrongs done by decades of auto
dealers and salespeople acting improperly, but I
can promise you that I will do all I can to
treat you well...and get you as much money in
your pocket as possible.
If you're interested in talking to me about
any of this, I would love to hear from you.
Here's what the next steps are;
1) Please call me and we can chat about your
circumstances and the description of what you
may like to have me help you sell.
2) You can come to my location in downtown
Medford and show me your vehicle. And If
needed, I can usually come to you. We will talk
a bit about it and go for a quick drive.
Once we have done that I will have all of the
info I need to make a proposal for you and you
can go on your way.
3) Next, I spend an hour or so doing
extensive research as to what I believe the true
market value for your vehicle to be. I also
consider what reconditioning I think your
vehicle needs in order to make it nicely ready
for retail sale. Once I have done this process
then I will contact you with a couple of
suggestions as to the consignment agreement I
have in mind.
4) Finally, if after hearing my consignment
proposal you would like me to sell it for you,
then you bring your vehicle, we sign a simple
agreement and I go to work for you. And
when it sells I will happily send you a cashiers
check for the amount we had agreed upon.
So there you have it, consignment in a
nutshell. Please feel free to call or
write anytime.
Sincerely,
Rick Bohr
Low Mile Gems
541-973-7377
rick@lowmilegems.com
|
